Reimagining internal tools for product curation at scale
Product Design // Internal Tool // Internship
Redesigned an internal curation tool used by 3 stakeholder groups, powering product groupings behind ~80% of Wayfair’s site traffic and reducing creation and debugging time through a more flexible UX.
Rethinking secure data access within large enterprise systems
Product Design // Internal Tool // Capstone Project
Designed 4+ Copilot-powered touchpoints with role-aware suggestions and live AI prompts, and conducted 6 rounds of RITE usability testing to reduce friction, improve clarity, and build user confidence in internal access workflows.
Redesigning an e-commerce experience for 40K+ users
Product Design // E-commerce Website // Client
Led a team of 4 designers in a website redesign, delivering 5+ data-driven UX recommendations that were all launched to improve conversion and usability for MASAMI’s 40,000+ annual visitors.
